Effectiveness of Refrigerator Magnets
Almost every home in the United States has magnets on the refrigerator. They hold up children’s precious artwork, photos, shopping lists, memos etc. Magnets imprinted with calendars, sport schedules, important phone numbers, kitchen conversions, save the date info, advertising info etc. are kept on the fridge for the useful information they offer.
Because refrigerator magnets serve such a useful function, they are kept on the refrigerator in plain sight for years. Every time someone goes to the refrigerator they take a look at the magnets. It is estimated that the average American family uses the refrigerator 25 times a day. That means each family will see your magnet 9,125 times a year. For only one thousand families it’s 9,125,000 times a year. And that’s only one thousand families. The numbers are endless. Wow! When using refrigerator magnets for advertising and marketing purposes, it can’t get any better than this. When a consumer needs your product or services, you’ll be the first they call; after all, your info is right there on the refrigerator.
Magnetic advertising is the most cost-effective way of advertising. Some costly marketing methods, such as the distribution of flyers or mass mailings, simply land up in the trash without even a glance at their contents. Other methods such as radio and TV are extremely expensive and short lived. Recording devices and “channel hopping” are used by listeners and viewers to avoid these annoying advertising methods. Large ads on the internet, in the phone books and newspapers cost a fortune and if your ad is not the biggest and boldest, you simply won’t be seen.
There you have it. Refrigerator magnets are simply the best form of advertising you can get. So give it a try and see your sales skyrocket.

